Bridging the Gap: Why I Created a Branding Course That’s Actually Built for Small Business Owners

Over the past year of running my agency, I’ve had the same conversation with dozens of small business owners.

They’d tell me how overwhelmed they felt showing up online. How their Instagram looked nothing like their website. How their logo didn’t feel like them. Or how they had no idea what to post that would actually connect with their audience. And most of all, how every time they hired someone to “fix” it, they were left with something pretty but not practical.

Especially when starting a business, there’s a gap no one talks about. You can hire a designer for a logo. You can take a social media course. You can work with a photographer for brand photos. But if no one teaches you the psychology of branding and how to carry it through every single thing you create, you’ll always feel like you’re piecing it together.

I wanted to fix that.

That’s why I created this course, not as another one-off service, but as a way to actually teach you how to build a brand that works for you. We dive into the colors, fonts, and visuals that feel like you, sure, but we also get into the why behind them. You’ll learn how to tell your story in a way that makes people stop scrolling, how to make your brand recognizable without even showing your logo, and how to confidently show up online knowing exactly how you want to be seen.

Because at the end of the day, your brand isn’t just your logo or your Instagram grid. It’s the feeling people get when they interact with you. And when you understand how to create that feeling, everything else falls into place.

This isn’t about handing you a pretty mood board and sending you on your way. It’s about giving you the tools, confidence, and clarity to run with your brand so you can build something that feels undeniably, uniquely you.